Text4baby is the largest mobile health initiative in the nation and is designed to promote maternal and child health. Women who text “BABY” (or “BEBE” for Spanish) to 511411 receive three free text messages a week, timed to their due date or their baby’s birth date, through pregnancy and up until the baby’s first birthday. The messages, which have been developed in collaboration with government and nonprofit health experts, address topics such as immunization, nutrition, birth defect prevention, and safe sleep. Text4baby also includes features such as appointment reminders, interactive features, fun quizzes, urgent health alerts, and support for accessing resources. The participating wireless phone companies have waived standard messaging fees, so text4baby is free for their customers.
Text4baby is made possible through a public-private partnership. Johnson & Johnson is the founding sponsor. Founding partners include National Healthy Mothers, Healthy Babies Coalition, Voxiva, CTIA – The Wireless Foundation, and Grey Healthcare Group (a WPP company). Learn more about the program at www.text4baby.org.

FROM THE WEBSITE:
The Text4baby service includes over 250 messages with the most critical information that experts want pregnant women and moms with infants under one to know. The comprehensive set of messages address:

• Prenatal Care
• Safe sleep
• Immunization
• Breastfeeding (Breastfeeding Content Fact Sheet)
• Nutrition
• Oral Health
• Immunization
• Family Violence
• Physical Activity
• Safety
• Injury Prevention
• Mental Health
• Substance Abuse
• Developmental Milestones
• Labor & Delivery
• Car Seat Safety
• Exercise

Women who sign up at any point during pregnancy receive a “starter pack” with six messages containing critical information and encouragement to connect to care.